ZAHRA BASHIR


National Geographic
ACNE  London
2023


This campaign aimed to raise awareness amongst 18-35 year olds of Nat Geo and increase its association around the subject of Climate Change.

It reached 2.6 million of this target audience featuring remarkable influencers in the climate change space. Nearly quarter of a million of our target audience engaged with the campaign (238K), smashing the benchmark of 7% by achieving an overall engagement rate of 9.18%. Our results are an increase of 30% over National Geographics own engagement benchmark.






      

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