ZAHRA BASHIR


Spotify: Find Your Feels
ACNE  London
2021
Spotify wanted to reconnect with gen z so we created a campaign that put music at the heart of the journey of forging your identity. Bringing inspiring coming-of-age stories to life through the music that helped them become who they are.

Find Your Feels was launched with 246 assets created, including films, banners, influencer social posts, outdoor, and curated playlists by the talent.

Resulting in an estimated 91k incremental monthly active listeners and increased brand love by +38% within 18-24 year olds.

https://www.campaignlive.co.uk/article/spotify-find-feels-acne-london/1728317








      

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